William Painter Sunglasses Campaign 2014

The middle of the desert - that was the scene for the William Painter, more than meets the eye campaign for their newest launch of 3 new frames and a revamp of their heralded classic.

The William Painter team and my crew came together for a day of shooting in the 110 degree heat, facing marooned trucks, warm beers and high heels sinking in the sand. We snagged some great images and the final selects are being used for their new campaign and look book, and as a driving force behind WP's presence at 'MAGIC' in Las Vegas.

Check out William Painter and learn about why they only use the highest grade titanium, german engineered hinges and optics scrutinized by man and machine.